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It's been a big winter season for OPP! I have had the opportunity and pleasure of shooting 2 yelp* events in North Jersey within weeks of each other.

First, let me say I never knew what a Yelp Elite was or that they even held these awesome events to try out new places, menus, products, etc. It was a pretty cool experience to see a gathering of people coming together to try new things and review the location/menu/product.

My first yelp* event was in Middletown, NJ at an Outback Steakhouse. From that came the opportunity to shoot Yelp!'s Holiday Hoopla in Newark, NJ this passed Friday that had at least 500 attendees and countless vendors.

Let me emphasize again just how great and kind everyone I met was. Between the yelp employees, vendors, and reviewers, it was an amazing time. Add on to that being able to sample some of the products in between shots -- it was a win-win all around.

Below are some pictures from both events. Labeling isn't required as I am sure we all know what Outback Steakhouse serves and offers. The Holiday Hoopla was full of so many vendors as well, I wish I could add all 280 photographs. If you were a vendor, or guest, and would like any photos, please reach out to me! I would love to hear from you all.

It's been a pleasure.

Here is a link to the Yelp! Holiday Hoopla event info which includes some of my photos:

You can also see some of the pictures from the event on Yelps flickr page.

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